What’s Social Commerce?
Social media platforms have reached its peak in the last two years. And that doesn’t seem to decline anytime soon. Quite the opposite- the number of users is rising every day. To put a perspective, 2.7 billion people use Facebook monthly, 800 million Instagram users are active and there are 500 million tweets daily. And, a recent report has shown that 23% of Twitter and 25% of Facebook users follow brands and companies to find special promotions. Some of the leading brands are already taking advantage of the madness surrounding social media platforms as an easier way to reach out to a larger mass and grow further.
Social commerce is a combination of eCommerce and social media which promotes user engagement and social interaction for buying and selling products. To simplify it, social commerce is using social media as an eCommerce channel.
Which Are the Leading Social Commerce Platforms?
Facebook is the leading social commerce channel. Setting a shop on Facebook is easy and allows your customers to pay directly through the platform without being redirected to a website. This gives a smoother shopping experience for them and easy managing for you. Using Facebook adds can also increase the conversion rates. Messenger is part of the social commerce, as a way to interact with your clients and build a stable relationship with them.
Twitter has collaborated with several eCommerce platforms to make it possible for the customers to purchase products on site. Promoted Tweets, of course, will boost your sales and promote further your brand. Twitter also stores the payment information, offering an easy and smooth shopping experience. There’s a possibility to run Twitter-only sales, product releases, host flash sales, and more.
Quickly emerging into one of the most popular social media platforms, Instagram experimented with a new strategy. Now, you can turn your page into a Business Account, put sponsored adds and keep an insight to your followers and how they interact with your posts. Adding a shopping bag icon made it easier for customers to buy a product by redirecting them to an external link. There’s also a possibility of adding a Contact button which makes your brand more accessible.
Pinterest also joined to the emerging trend of social commerce presenting the ‘Buyable Pins’.You can shop the product you like on site, paying with a credit card or Apple pay. Pinterest also collaborates with some of the major retailers like ‘Bloomingdale’s’, ‘Macy’s’, ‘Nordstrom’, and more.
How to get the right results?
The business approach has changed drastically with the emergence of social commerce. Your business will be considered trendy and its popularity will grow if you create a strong social media presence.
The most important step is discovering what your consumer needs. Understanding their desires and what drives them psychologically to do business with you can be very helpful. Social media platforms offer some marketing automation tools which will assist you in tracking, managing, and optimize your social media marketing. Retargeting, advertising to people who are familiar with your business and have already visited your page, is also a very useful tool as it encourages engagement and loyalty.
Now let’s get one thing straight- only posting pictures won’t convert into sales. Maybe a few years ago, it was enough to send updates on Twitter, but now you need to offer a more engaging content in form of videos, peer reviews, and comparison charts. This will make your business transparent, honest, and accountable to your customers. The 24/7 availability is an opportunity for them to relate to the brand and feel like it’s something close to them.Just by logging on to Facebook, people can share experiences, comment on the latest trends, or post pictures of their purchased product. So, if you haven’t turned to social media as a business plan, it’s possible that you’re missing out a great portion of potential revenue.
Offering your customers convenience when buying is also essential. They want a simple purchasing process, which will save time and effort. Adding a ‘buy’ button to your social media pages will do the charm. Customers will be able to purchase the desired product immediately, without too much trouble, and you’ll be able to evaluate your marketing strategies in real time.
The options to sell through social media are growing day by day. A whopping 73% of the people who have tried social commerce said that they would do it again. People love it because buying has never been easier and more enjoyable for them. Make no mistake, social commerce is here to stay. It’s only a matter of time when choosing the right strategy will convert social media into sales and your business into an unstoppable success.