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Does Your eCommerce business Need a Mobile App?

The shopping experience has gone a long way. Today, the process is much more sophisticated and offers limitless possibilities thanks to the rise of the e-commerce. All people need for purchasing the desired item is a smart device, Internet connection, and a credit card. According to some studies, the online retail sales only in the US are expected to reach $3 trillion in 2018. In addition, smartphones are becoming more and more influential every day, greatly transforming our everyday life, and also the online business.

 

That being said, it’s not a surprise that the popularity of mobile apps is also growing rapidly. Nowadays, people use apps to access, buy, or plan things more than websites. Retailers have to adapt to the universal shift towards mobile preference and more e-commerce businesses launch mobile apps. Mobile apps provide brands with the creative opportunity to give customers the immediate, personalized shopping experience they love. Also, retailers can use the mobile features and in-app analytics to gain an insight in and understand better the purchasing behavior of their customers. Basically, it’s a win-win. If you’re still contemplating whether a mobile e-commerce app is necessary for your online business, let’s get some things straight.

Higher User Engagement

Mobile apps give far better user engagement opportunities than regular websites. They help you reach out to customers by creating your online presence instead of having them to make the call. Mobile apps also encourage social media share which is one of the most effective and low-cost marketing strategies. Using the mobile apps’ immersive interface, users can promote products, special offers, discounts, or simply share an image with their friend to show what they’ve purchased. Mobile apps also improve all seller-and-customer related aspects, providing an improved engagement experience in terms of purchase, delivery contact, and grievances.


Brand Loyalty

Mobile apps put your brand in the spotlight as customers see it every time they use their phone. Apps have become virtual eyes, ears, and arms of the shopper and these tools are always with them, everywhere. It was shown that the mobile app’s push notification in form of a pop-up message that informs users of new messages and in-app events, boost the sales journey, sending buyers through purchase funnels 300% faster than a regular website. It also lowers the cart abandonment rates and gives you extra marketing channel. They keep users engaged, eventually turning them into loyal fans rather than just shoppers, which drives repeat purchases and increased conversion rates. What is more, the e-commerce apps have advanced metrics that enable you to gain insight of their behavior and interest. You can use the data to further improve customer loyalty by rewarding loyal users with special deals, for example.

Better User Experience

User experience is one of the most important aspects of every online business. For example, the loading speed is crucial for lowering the bounce rate. 4 in 10 users would leave if the content takes longer than three seconds to load. Considering this, mobile apps have a huge advantage over the websites. They are usually 1.5 times faster in loading and performing actions. This happens because apps store the data locally, on your devices, so data retrieval happens in less than a second. Also, mobile sites use javascript to run on frameworks that can be up to five times faster.  Moreover, some apps can load items even offline, which is a huge benefit for your e-commerce business. Although they can’t perform some actions like payment or notification sending while offline, apps can offer the basic content and functionality.


Personalized content

Users adore customized content! Personalization can be made based on users’ interests, behaviors, location, culture, browsing patterns, and more. Mobile apps make this process extremely easy. They enable users to set their preferences right after the installation of the app. This data would be later used to provide a customized content for your clients. The app will track their engagement and behavior so that it can offer tailored recommendations and filter updates. People will feel they are part of a family and not just customers.

Built-In Features Access

Mobile apps have an easy access to all inbuilt features of the device like GPS, calendar, camera, and more. By using some of the advanced features of the tablets and smartphones apps provide an all-in shopping experience for the users. They can access the device’s camera for a virtual fitting room, or provide location-based offers and discounts. The microphone can be used for voice search, while sellers can also set the sale date on the user’s calendars. The integration with the device can happen on many levels. The ultimate goal is that your business remains constantly present and incorporated into your customer’s life which will result in increased sales and conversion rates.


Bottom Line

A number of studies have shown that 60% of the online shoppers prefer mobile apps over websites and for a business’s success, it’s crucial to be present where its customers are. A mobile app provides 24/7 access, entertainment and interaction, increased visibility, and much more. So, to answer your question, yes, you really do need an e-commerce app!

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